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1 of 60.
A consultant is integrating an Amazon S3 activated campaign with the customer's destination system.
In order for the destination system to find the metadata about the segment, which file on the S3 will contain this information for processing?
A. The .Json file
B. The .txt file
c. The .zip file
D. The .csv file
Ans. A
2 of 60.
A cllent wants to bring in loyalty data from a custom object in Salesforce CRM that contains a point balance for accrued hotel points and airline points within the same record. The client wants to split these point systems into two separate records for better tracking and processing.
What should a consultant recommend in this scenario?
A. Clone the data source object.
B. Create a Junction object in Salesforce CRM and modify the ingestion strategy.
C. Create a data kit from the data lake object and deploy it to the same Data Cloud org.
D. Use batch transforms to create a second data lake object.
Ans. B
3 of 60.
A consultant is discussing the benefits of Data Cloud with a customer that has multiple disjointed data sources.
Which two functional areas should the consultant highlight in relation to managing customer data?
Choose 2 answers
A. Unified Profiles
B. Data Harmonization
C. Data Marketplace
D. Master Data Management
Ans. A & B
4 of 60.
Which two requirements must be met for a calculated insight to appear In the segmentation canvas?
Choose 2 answers
A. The primary key of the segmented table must be a metric in the calculated insight.
B. The calculated insight must contain a dimension including the Individual or Unified Individual Id.
C. The metrics of the calculated insights must only contain numeric values.
D. The primary key of the segmented table must be a dimension in the calculated insight.
Ans. B & D
5 of 60.
Which configuration supports separate Amazon S3 buckets for data Ingestion and activation?
A. Separate user credentials for data stream and activation target
B. Dedicated S3 data sources in Data Cloud setup
C. Multiple S3 connectors in Data Cloud setup
D. Dedicated S3 data sources in activation setup
Ans. B
6 of 60.
Northern Trail Outfitters uses B2C Commerce and is exploring implementing Data Cloud to get a unified view of its customers and all their order transactions.
What should the consultant keep in mind with regard to historical data when ingesting order data using the B2C Commerce Order Bundle?
A. The B2C Commerce Order Bundle ingests 12 months of historical data.
B. The B2C Commerce Order Bundle ingests 6 months of historical data.
C. The B2C Commerce Order Bundle does not ingest any historical data and only ingests new orders from that point on.
D. The B2C Commerce Order Bundle ingests 30 days of historical data.
Ans. C
7 of 60.
Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model?
A. Membership
B. Party
C. Engagement
D. Global Account
Ans. B
8 of 60.
A Data Cloud consultant is in the process of setting up data streams for a new service-based data source.
When ingesting Case data, which field is recommended to be associated with the Event Time field?
A. Last Modified Date
B. Resolution Date
C. Escalation Date
D. Creation Date
Ans. D
9 of 60.
A customer is concerned that the consolidation rate displayed in the Identity resolution is quite low compared to their initial estimations.
Which configuration change should a consultant consider in order to increase the consolidation rate?
A. Increase the number of matching rules.
B. Include additional attributes in the existing matching rules.
C. Change reconcillation rules to Most Occuring.
D. Reduce the number of matching rules.
Ans. A
10 of 60.
Cumulus Financial wants its service agents to view a display of all cases associated with a Unified Individual on a contact record.
Which two features should a consultant consider for this use case?
Choose 2 answers
A. Data Action
B. Profile API
C. Lightning Web Components
D. Query API
Ans. B & C
11 of 60.
Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone, and work phone as three separate fields for its customers on the Contact record. The company plans to use Data Cloud and ingest the Contact object via the CRM Connector.
What is the most efficient approach that a consultant should take when ingesting this data to ensure all the different phone numbers are properly mapped and available for use in activation?
A. Ingest the Contact object and use streaming transforms to normalize the phone numbers from the Contact data stream into a separate Phone data lake object (DLO) that contains three rows, and then map this new DLO to the Contact Point Phone data map object.
B. Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the Contact Point Phone data map object from the Contact data stream.
C. Ingest the Contact object and create formula fields in the Contact data stream on the phone numbers, and then map to the Contact Point Phone data map object.
D. Ingest the Contact object and then create a calculated Insight to normalize the phone numbers, and then map to the Contact Point Phone data map object.
Ans. A
12 of 60.
A customer has multiple team members who create segment audiences that work in different time zones. One team member works at the home office in the Pacific time zone, that matches the org Time Zone setting. Another team member works remotely in the Eastern time zone.
Which user will see their home time zone in the segment and activation schedule areas?
A. The team member in the Pacific time zone.
B. The team member in the Eastern time zone.
C. Neither team member; Data Cloud shows all schedules in GMT.
D. Both team members; Data Cloud adjusts the segment and activation schedules to the time zone of the logged- in user.
Ans. D
13 of 60.
What is the result of a segmentation criteria filtering on City | Is Equal To 'San José'?
A. Cities only containing 'San Jose' or 'san jose
B. Cities only containing 'San Jose' or 'san jose
C. Cities containing 'San José', 'San Jose', 'san jose', or 'san jose'
D. Cities only containing 'San José' or 'San Jose'
Ans. B
14 of 60.
A consultant is building a segment to announce a new product launch for customers that have previously purchased black pants.
How should the consultant place the attributes for product color and product type from the Order Product object to meet this criteria?
A. Place the attribute for product color in one container and the attribute for product type in another container.
B. Place the attributes for product color and product type as direct attributes.
C. Place an attribute for the "black pants" calculated insight to dynamically apply.
D. Place the attributes for product color and product type in a single container.
Ans. A
15 of 60.
A customer requests that their personal data be deleted.
Which action should the consultant take to accommodate this request in Data Cloud?
A. Use a streaming API call to delete the customer's information.
B. Use Consent API to request deletion of the customer's Information.
C. Use Profile Explorer to delete the customer data from Data Cloud.
D. Use the Data Rights Subject Request tool to request deletion of the customer's information.
Ans. D
16 of 60.
A Data Cloud consultant recently discovered that their identity resolution process is matching individuals that share email addresses or phone numbers, but are not actually the same individual.
What should the consultant do to address this issue?
A. Modify the existing ruleset with stricter matching criteria, run the ruleset and review the updated results, then adjust as needed until the individuals are matching correctly.
B. Create and run a new ruleset with fewer matching rules, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.
C. Modify the existing ruleset to use fewer matching rules, run the ruleset and review the updated results, then adjust as needed until the Individuals are matching correctly.
D. Create and run a new ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.
Ans. D
17 of 60.
A customer notices that their consolidation rate has recently increased. They contact the consultant to ask why.
What are two likely explanations for the increase?
Choose 2 answers
A. Duplicates have been removed from source system data streams.
B. Identity resolution rules have been added to the ruleset to increase the number of matched profiles.
C. Identity resolution rules have been removed to reduce the number of matched profiles.
D. New data sources have been added to Data Cloud that largely overlap with the existing profiles.
Ans. B & D
18 of 60.
The recruiting team at Cumulus Financial wants to Identify which candidates have browsed the jobs page on its website at least twice within the last 24 hours. They want the information about these candidates to be avallable for segmentation in Data Cloud and the candidates added to their recruiting system.
Which feature should a consultant recommend to achieve this goal?
A. Streaming data transform
B. Streaming insight
C. Calculated insight
D. Batch bata transform
Ans. B
19 of 60.
A healthcare client wants to make use of identity resolution, but does not want to risk unifying profiles that may share certain personally identifying information (PII).
Which matching rule criteria should a consultant recommend for the most accurate matching results?
A. Fuzzy First Name, Exact Last Name, and Email
B. Exact Last Name and Email
C. Party Identification on Patient ID
D. Email Address and Phone
Ans. C
20 of 60.
Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud data into Data Cloud.
What are two of the available datasets in Marketing Cloud Starter Data Bundles?
Choose 2 answers
A. Personalization
B. Loyalty Management
C. Mobile Push
D. MobileConnect
Ans. C & D
21 of 60.
A consultant is helping a beauty company ingest its profile data into Data Cloud. The company's source data includes several fields, such as eye color, skin type, and hair color, that are not fields in the standard Individual data model object (DMO).
What should the consultant recommend to map this data to be used for both segmentation and identity resolution?
A. Create a custom DMO from scratch that has all fields that are needed.
B. Create a custom DMO with only the additional fields and map it to the standard Individual DMO.
C. Create custom fields on the standard Individual DMO.
D. Duplicate the standard Individual DMO and add the additional fields.
Ans. C
22 of 60.
What is Data Cloud's primary value to customers?
A. To create personalized campaigns by listening, understanding, and acting on customer behavior
B. To connect all systems with a golden record
C. To create a single source of truth for all anonymous data
D. To provide a unified view of a customer and their related data
Ans. D
23 of 60.
Which Information is provided in a .csv file when activating to Amazon 537
A. The activated data payload
B. The metadata regarding the segment definition
C. The manifest of origin sources within Data Cloud
D. An audit log showing the user who activated the segment and when it was activated
Ans. A
24 of 60.
A customer has outlined requirements to trigger a Journey for an abandoned browse behavior. Based on the requirements, the consultant determines they will use streaming insights to trigger a data action to Journey Builder every hour.
How should the consultant configure the solution to ensure the data action is triggered at the cadence required?
A. Set the activation schedule to hourly.
B. Configure the data to be ingested in hourly batches.
C. Set the journey entry schedule to run every hour.
D. Set the insights aggregation time window to 1 hour.
Ans. D
25 of 60.
A user is not seeing suggested values from newly-modeled data when building a segment.
What is causing this issue?
A. Value suggestion will only return results for the first 50 values of a specific attribute.
B. Value suggestion can only work on direct attributes and not related attributes.
C. Value suggestion requires Data Aware Specialist permissions at a minimum.
D. Value suggestion is still processing and takes up to 24 hours to be available.
Ans. D
26 of 60.
A consultant is planning the ingestion of a data stream that has profile Information including a mobile phone number.
To ensure that the phone number can be used for future SMS campaigns, they need to confirm the phone number field is in the proper E164 Phone Number format. However, the phone numbers in the file appear to be in varying formats.
What is the most efficient way to guarantee that the various phone number formats are standardized?
A. Create a formula field to standardize the format.
B. Edit and update the data in the source system prior to sending to Data Cloud.
C. Assign the PhoneNumber field type when creating the data stream.
D. Create a calculated insight after ingestion.
Ans. B
27 of 60.
A consultant is working in a customer's Data Cloud org and is asked to delete the existing identity resolution ruleset.
Which two impacts should the consultant communicate as a result of this action?
Choose 2 answers
A. All source profile data will be removed.
B. All individual data will be removed.
C. Dependencies on data model objects will be removed.
D. Unified customer data associated with this ruleset will be removed
Ans. C & D
28 of 60.
A consultant wants to build a new audience in Data Cloud.
Which three criteria can the consultant include when building a segment?
Choose 3 answers
A. Direct attributes
B. Data stream attributes
C. Calculated Insights
D. Related attributes
E. Streaming insights
Ans. A & B & D
29 of 60.
A customer wants to create segments of users based on their Customer Lifetime Value. However, the source data that will be brought into Data Cloud does not include that key performance indicator (KPI).
Which sequence of steps should the consultant follow to achieve this requirement?
A. Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation
B. Create Calculated Insight > Ingest Data > Map Data to Data Model > Use in Segmentation
C. Create Calculated Insight > Map Data to Data Model > Ingest Data > Use in Segmentation
D. Ingest Data > Create Calculated Insight > Map Data to Data Model Use in Segmentation
Ans. A
30 of 60.
How does Data Cloud handle an individual's Right to be Forgotten?
A. Deletes the records from all data source objects, and any downstream data model objects are updated at the next scheduled ingestion.
B. Deletes the specified Individual record and its Unified Individual Link record.
C. Deletes the specified Individual and records from any data source object mapped to the Individual data model object.
D. Deletes the specified Individual and records from any data model object/data lake object related to the Individual.
Ans. D
31 of 60.
Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy Name and Normalized Email.
What should NTO do to ensure the best email address is activated?
A. Set the default reconciliation rule to Last Updated.
B. Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule.
C. Include Contact Point Email object Is Active field as a match rule.
D. Use the source priority order in activations to make sure a contact point from the desired source is delivered to the activation target.
Ans. D
32 of 60.
A user has built a segment in Data Cloud and is in the process of creating an activation. When selecting related attributes, they cannot find a specific set of attributes they know to be related to the Individual.
Which statement explains why these attributes are not available?
A. The segment is not segmenting on profile data.
B. The attributes are being used in another activation.
C. The desired attributes reside on different related paths.
D. Activations can only include 1-to-1 attributes.
Ans. C
33 of 60.
A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by up to 24 hours.
Which two areas should a consultant review to troubleshoot this issue?
Choose 2 answers
A. Review segments to ensure they're refreshed after the data is ingested.
B. Review calculated insights to make sure they're run after the segments are refreshed.
C. Review calculated insights to make sure they're run before segments are refreshed.
D. Review data transformations to ensure they're run after calculated insights.
Ans. A & D
34 of 60.
During a privacy law discussion with a customer, the customer Indicates they need to honor requests for the right to be forgotten. The consultant determines that Consent API will solve this business need.
Which two considerations should the consultant inform the customer about?
Choose 2 answers
A. Data deletion requests are reprocessed at 30, 60, and 90 days.
B. Data deletion requests are submitted for Individual profiles.
C. Data deletion requests are processed within 1 hour.
D. Data deletion requests submitted to Data Cloud are passed to all connected Salesforce clouds.
Ans. B & D
35 of 60.
Data Cloud receives a nightly file of all ecommerce transactions from the previous day. Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy In the customer's scheduled campaign messages.
What should the consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?
A. Ensure the activations are set to Incremental Activation and automatically publish every hour.
B. Set a refresh schedule for the calculated insights to occur every hour.
C. Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights and segments before the activations are scheduled to run.
D. Ensure the segments are set to Rapid Publish and set to refresh every hour.
Ans. C
36 of 60.
What does it mean to build a trust-based, first-party data asset?
A. To provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance regulations
B. To ensure opt-in consents are collected for all email marketing as required by law
C. To obtain competitive data from reliable sources through Interviews, surveys, and polls
D. To provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange
Ans. D
37 of 60.
Cumulus Financial uses calculated insights to compute the total banking value per branch for its high net worth customers. In the calculated insight, "banking value is a metric, "branch" is a dimension, and "high net worth" is a filter.
What can be included as an attribute in activation?
A. "branch" (dimension) and "banking value" (metric)
B. "high net worth" (filter)
C. "branch" (dimension)
D. "banking value" (metric)
Ans. C
38 of 60.
To import campaign members into a campaign in Salesforce CRM, a user wants to export the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in the name.
What are two ways to achieve this outcome?
Choose 2 answers
A. Include campaign identifier in the activation name.
B. Include campaign identifier in the filename specification.
C. Include campaign identifier in the segment name.
D. Hard code the campaign identifier as a new attribute in the campaign activation.
Ans. A & B
39 of 60.
A customer has a calculated insight about lifetime value.
What does the consultant need to be aware of if the calculated insight needs to be modified?
A. New dimensions can be added.
B. Existing dimensions can be removed.
C. Existing measures can be removed.
D. New measures can be added.
Ans. A
40 of 60.
Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years.
Which Data Cloud component allows for this?
A. Calculated insights
B. Segment membership data model object
C. Nested segments
D. Segment exclusion
Ans. B
41 of 60.
During an implementation project, a consultant completed ingestion of all data streams for their customer.
Prior to segmenting and acting on that data, which additional configuration is required?
A. Data Activation
B. Data Mapping
C. Identity Resolution
D. Calculated Insights
Ans. C
42 of 60.
The Salesforce CRM Connector is configured and the Case object data stream is set up. Subsequently, a new custom field named Business Priority is created on the Case object in Salesforce CRM. However, the new field is not available when trying to add it to the data stream.
Which statement addresses the cause of this issue?
A. The Salesforce Integration User is missing Read permissions on the newly created field.
B. The Salesforce Data Loader application should be used to perform a bulk upload from a desktop.
C. Custom fields on the Case object are not supported for ingesting into Data Cloud.
D. After 24 hours when the data stream refreshes, it will automatically include any new fields that were added to the Salesforce CRM.
Ans. A
43 of 60.
Every day, Northern Trail Outfitters uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3 bucket, and files older than seven days are automatically deleted. Each file contains a timestamp in a standardized naming convention.
Which two options should a consultant configure when ingesting this data stream?
Choose 2 answers
A. Ensure the refresh mode is set to "Upsert".
B. Ensure the filename contains a wildcard to accommodate the timestamp.
C. Ensure the refresh mode is set to "Full Refresh".
D. Ensure that deletion of old files is enabled.
Ans. A & B
44 of 60.
Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in real time and send out a notification as soon as it detects volume outside a customer's normal range.
What should a consultant do to accommodate this request?
A. Use a calculated insight paired with a flow.
B. Use streaming data transform with a flow.
C. Use streaming data transform combined with a data action.
D. Use a streaming insight paired with a data action.
Ans. C
45 of 60.
A consultant needs to package Data Cloud components from one organization to another.
Which two Data Cloud components should the consultant Include in a data kit to achieve this goal?
Choose 2 answers
A. Data model objects
B. Segments
C. Calculated insights
D. Identity resolution rulesets
Ans. A & C
46 of 60.
Which statement about Data Cloud's Web and Mobile Application Connector is true?
A. A standard schema containing event, profile, and transaction data is created at the time the connector is configured.
B. The Tenant Specific Endpoint is auto-generated in Data Cloud when setting the connector.
C. Any data streams associated with the connector will be automatically deleted upon deleting the app from Data Cloud Setup.
D. The connector schema can be updated to delete an existing field.
Ans. A
47 of 60.
A consultant is setting up a data stream with transactional data.
Which field type should the consultant choose to ensure that leading zeros in the purchase order number are preserved?
A. Text
B. Number
C. Decimal
D. Serial
Ans. A
48 of 60.
Which two common use cases can be addressed with Data Cloud?
Choose 2 answers
A. Understand and act upon customer data to drive more relevant experiences.
B. Safeguard critical business data by serving as a centralized system for backup and disaster recovery.
C. Harmonize data from multiple sources with a standardized and extendable data model.
D. Govern enterprise data lifecycle through a centralized set of policies and processes.
Ans. A & C
49 of 60.
Cumulus Financial wants to segregate Salesforce CRM Account data based on Country for its Data Cloud users.
What should the consultant do to accomplish this?
A. Use formula fields based on the Account Country field to filter incoming records.
B. Use Salesforce sharing rules on the Account object to filter and segregate records based on Country.
C. Use the data spaces feature and apply filtering on the Account data lake object based on Country.
D. Use streaming transforms to filter out Account data based on Country and map to separate data model objects accordingly.
Ans. B
50 of 60.
What does the Ignore Empty Value option do in identity resolution?
A. Ignores empty fields when running any custom match rules
B. Ignores Individual object records with empty fields when running identity resolution rules
C. Ignores empty fields when running reconciliation rules
D. Ignores empty fields when running the standard match rules
Ans. C
51 of 60.
Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind.
Which two use cases are considered a good fit for Data Cloud?
Choose 2 answers
A. To create and orchestrate cross-channel marketing messages
B. To use harmonized data to more accurately understand the customer and business impact
C. To eliminate the need for separate business intelligence and IT data management tools
D. To ingest and unify data from various sources to reconcile customer identity
Ans. B & D
52 of 60.
How does identity resolution select attributes for unified individuals when there is conflicting information in the data model?
A. Creates additional contact points
B. Leverages reconciliation rules
C. Creates additional rulesets
D. Leverages match rules
Ans. B
53 of 60.
A consultant is reviewing a recent activation using engagement-based related attributes but is not seeing any related attributes in their payload for the majority of their segment members.
Which two areas should the consultant review to help troubleshoot this issue?
Choose 2 answers
A. The related engagement events occurred within the last 90 days.
B. The activations are referencing segments that segment on profile data rather than engagement data.
C. The correct path is selected for the related attributes.
D. The activated profiles have a Unified Contact Point.
Ans. C & D
54 of 60.
Northern Trail Outfitters wants to use some of its Marketing Cloud data In Data Cloud.
Which engagement channel data will require custom Integration?
A.SMS
B. Emall
C. CloudPage
D. Mobile push
Ans. D
55 of 60.
Northern Trall Outfitters (NTO) creates a calculated insight to compute recency, frequency, monetary (RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target.
Which two actions are required when configuring the activation?
Choose 2 answers
A. Select contact points.
B. Add additional attributes.
C. Choose a segment.
D. Add the calculated insight in the activation.
Ans. A & C
56 of 60.
A retall customer wants to bring customer data from different sources and wants to take advantage of identity resolution so that it can be used in segmentation.
On which entity should this be segmented for activation membership?
A. Subscriber
B. Unified Individual
C. Unified Contact
D. Individual
Ans. B
57 of 60.
During discovery, which feature should a consultant highlight for a customer who has multiple data sources and needs to match and reconcile data about individuals into a single unified profile?
A. Data Cleansing
B. Identity Resolution
C. Harmonization
D. Data Consolidation
Ans. B
58 of 60.
Cloud Kicks wants to be able to build a segment of customers who have visited its website within the previous 7 days..
Which filter operator on the EngagementDate field fits this use case?
A. Is Between
B. Next Number of Days
C. Last Number of Days
D. Greater than Last Number of Days
Ans. C
59 of 60.
Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud.
In what order should each process be run to ensure that freshly Imported data is ready and available to use for any segment?
A. Calculated Insight > Refresh Data Stream > Identity Resolution
B. Refresh Data Stream > Calculated Insight > Identity Resolution
C. Refresh Data Stream > Identity Resolution > Calculated Insight
D. Identity Resolution > Refresh Data Stream > Calculated Insight
Ans. C
60 of 60.
Which operator should a consultant use to create a segment for a birthday campaign that is evaluated daily?
A. Is Birthday
B. Is Anniversary Of
C. Is Today
D. Is Between
Ans. B
